
Vendela
The signature ivory white.Breeder: Lex+ (Netherlands). Grown in our own production at 3,200 meters altitude in Cayambe, Ecuador.
The ivory standard of the wedding trade. Vendela is not a bright white like Mondial — it carries a quiet cream undertone that flatters skin in photographs and warms up candlelit rooms, which is why planners who have specified it once tend to specify it forever.
The grow story
A Lex+ breeding-house classic from the Netherlands, grown at 3,200 meters in our own production in Cayambe, Ecuador. Altitude does for whites what it does for reds, just more visibly: thicker petals resist the bruising and edge-browning that plague lowland white roses in transit. Vendela from our fields arrives clean, with the elegant elongated bud the variety is known for. Cut, conditioned, and cold-packed within 48 hours of harvest.
At a glance
| Spec | Value |
|---|---|
| Color | Ivory cream (HEX #F4EDDC) |
| Head size | 5–6 cm bud, opens to 8 cm |
| Petal count | 37 petals (typical) |
| Stem length | 50, 60, or 70 cm |
| Vase life | 12–14 days, properly conditioned |
| Stems per bunch | 25 (Magnaflor pack) |
| Sold in | Quarter Box (125 stems) or Half Box (300 stems) |
| Origin | Magnaflor own production, Cayambe, Ecuador (3,200m altitude) |
| Breeder | Lex+ (Netherlands) |
Best for
Weddings above all — bridal bouquets, ceremony arches, ivory-and-green palettes. Also the safer call than stark white for sympathy work and formal corporate events, since cream reads warm rather than clinical. Designers planning all-white events often run Vendela and a brighter white side by side for tonal depth. 60 cm covers most work; 70 cm for altar and pedestal scale. Find tonal partners across our wholesale rose range.
Pairs beautifully with
- Mondial (white) for layered white-on-white tonal work
- Quicksand (champagne) for the warm neutral palette
- Barista (coffee brown) for antique-toned editorial looks
- Hydrangea White for ceremony-scale volume
- Lisianthus for ruffled texture between roses
Care notes
Re-cut at 45° under running water; hydrate first in 95–100°F water with preservative. Store at 34–38°F. Handle by the stem, not the head — ivory petals show fingerprint bruising more than any other color. Leave guard petals on until the piece is built. Moderately ethylene-sensitive; standard cooler discipline applies.
What working pros say
"Vendela is the rose I trust when the bride says ivory and means it. It never goes gray under reception lighting, and the bud shape gives me that tailored look even before it opens."
— Studio floral designer, Pacific Northwest (18 yrs experience)
"Vendela is still my default ivory after hundreds of weddings. The elongated bud does half the design work in a tailored bouquet."
— Wedding florist, Mid-Atlantic (16 yrs experience)
Sign in to see your wholesale pricing.
Wholesale pricing on this variety and the full 114-variety catalog is private to approved florists. Apply for access — most are approved in under 30 minutes during business hours.
More from Roses
Same color family
Customers also browsed
About the farm
Grown at 3,200m in Cayambe, Ecuador.



















































