Pomarosa, pink rose, grown in Magnaflor's own production at Cayambe, Ecuador
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Our own production · Cayambe, Ecuador 3,200m

Pomarosa

The signature blush pink. Grown in our own production at 3,200 meters altitude in Cayambe, Ecuador.

14-16
Day vase life
25
Stems / bunch
50-60-70cm
Stem lengths

The blush that reads garden-fresh. Pomarosa runs a light, soft blush pink with apple-blossom tones — De Ruiter breeding that sits between cream and clear pink without committing to either. The 40-petal head opens into a youthful, rounded form that photographs as just-picked rather than commercial-cut. Where Pink Mondial goes blush-pale and Pomarosa goes blush-warm, this rose splits the difference and reads as the most natural pink in the cooler.

The grow story

Grown at 3,200 meters in our own production in Cayambe, Ecuador, in the high Andes. Light blushes are the hardest tones to ship without drift — pale pinks fade to white or warm to peach depending on transit conditions. The cold Andean nights stabilize the trace anthocyanin that creates the blush, and the slow high-altitude cycle ensures the apple-blossom warmth comes through without crossing into peach territory. What arrives blush, stays blush. Cut, hydrated, graded, and cold-packed within 48 hours of harvest.

At a glance

SpecValue
ColorLight blush pink, apple-blossom warmth (HEX #F3C3D0)
Head size6.5 cm bud, opens to 8–9 cm
Petal count40 petals (typical)
BreederDe Ruiter
Stem length50, 60, or 70 cm
Vase life12–15 days, properly conditioned
Stems per bunch25 (Magnaflor pack)
Sold inQuarter Box (125 stems) or Half Box (300 stems)
OriginMagnaflor own production, Cayambe, Ecuador (3,200m altitude)

Best for

Romantic and modern-minimalist wedding palettes, bridal shower and brunch programs, spring retail bunches, and editorial work that wants pink to read as a whisper rather than a statement. Pomarosa is also the bridge rose between true white recipes and saturated pink ones — a stem of Pomarosa softens the transition naturally. Lighten the palette from our wholesale rose range.

Pairs beautifully with

  • Pink Mondial (palest blush) for the tone-on-tone pale build
  • Vendela (ivory) to extend the soft register into cream
  • Sweetness (cream with blush edge) for matched palette warmth
  • Quicksand (champagne taupe) for the antique-blush story
  • Eucalyptus Parvifolia for fine green that flatters pale pink

Care notes

Re-cut at 45° under running water; first hydration in 95–100°F water with preservative, then hold at 34–38°F. Strip foliage below the water line. Light blushes telegraph handling marks — work by the stem, never the bloom. The apple-blossom warmth intensifies slightly with full opening, so for the palest look, build a day after delivery. Moderately ethylene-sensitive.

What working pros say

"Pomarosa is the pink that doesn't try too hard. Brides who say they want 'natural' but reject every pink I show finally book this one."

— Wedding floral designer, Portland (11 yrs experience)

"Between true white and any saturated pink, I always tuck Pomarosa in. The palette stops feeling like two colors and starts reading as a single story."

— Event florist, Twin Cities (9 yrs experience)

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Wholesale pricing on this variety and the full 114-variety catalog is private to approved florists. Apply for access — most are approved in under 30 minutes during business hours.

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About the farm

Grown at 3,200m in Cayambe, Ecuador.