Be Sweet

A clear, confident mid-pink — the tone a paint chip would simply label "pink," with none of the peach or lavender drift that complicates so many varieties in this band. Where Pink Mondial whispers at the blush end of our range, Be Sweet speaks at full volume: saturated, even from base to edge, and legible from across a reception room.

The grow story

Grown at 3,200 meters in our own production in Cayambe, Ecuador, in the high Andes. Mid-pinks are where altitude earns its keep on consistency: the strong equatorial light loads the petal with pigment while the cold nights slow cell aging, so the pink you unpack matches the pink you ordered — box after box, season after season. Warm-climate pinks drift shade to shade between harvests. Each cut is hydrated, graded, and cold-packed within 48 hours of leaving the field.

At a glance

Best for

Spring and summer weddings, baby showers, Mother's Day programs, and retail bouquet work where pink has to read true under daily-case lighting. The large open head gives Be Sweet real coverage economics — designers report needing fewer stems per arrangement than smaller pink heads require. Run 50 cm for compacts and retail wraps; 60 cm for centerpieces. Step the tonal gradient with our wholesale rose range.

Pairs beautifully with

• Hermosa (pastel pink) to soften the gradient downward
• Vi Pink (hot pink) to push it brighter
• Playa Blanca (white) for crisp pink-and-white contrast
• Spray Rose Pink for tonal texture at smaller scale
• Lisianthus for ruffle between the rose heads

Care notes

Re-cut at 45° under running water; first hydration in 95–100°F water with preservative. Store at 34–38°F away from direct cooler light. Be Sweet opens generously — sleeve bunches until first re-cut so neighboring heads don't crowd each other. Moderately ethylene-sensitive; standard fruit-free cooler discipline applies.

What working pros say

"Be Sweet is the pink I hand new designers because it behaves. Opens on schedule, holds its color to the last day, and the head gets big enough that recipes stretch further than they look on paper."

— Retail florist, Midwest (14 yrs experience)

"Most mid-pinks fade toward white by day five. Be Sweet is still the same pink at teardown that it was at delivery — my photographers notice."

— Event designer, Southern California (8 yrs experience)