Amsterdam, coral rose, grown in Magnaflor's own production at Cayambe, Ecuador
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Our own production · Cayambe, Ecuador 3,200m

Amsterdam

The signature coral. Grown in our own production at 3,200 meters altitude in Cayambe, Ecuador.

14-16
Day vase life
25
Stems / bunch
50-60-70cm
Stem lengths

The tropical coral that lights up a room. Amsterdam runs a bright coral-salmon that leans warm orange in full sun and reads pure coral under cooler light — Dümmen Orange breeding tuned to a saturation level most coral roses can't hold. With a moderate 32-petal head at 6.8 cm, the bloom opens fast and confident: not a tight spiral but an open, ruffled cup that photographs as a statement at any distance.

The grow story

Grown at 3,200 meters in our own production in Cayambe, Ecuador, in the high Andes. Coral-salmon is one of the hardest tones to hold post-cut — most roses in this color family slide toward pink or wash out in transit. The cold Andean nights bank the carotenoid-anthocyanin balance that creates true coral, and the strong equatorial light keeps loading pigment into every petal layer. The result is the saturation you see on day one, holding steady through the vase week. Cut, hydrated, graded, and cold-packed within 48 hours of harvest.

At a glance

SpecValue
ColorBright coral-salmon, warm orange undertone (HEX #FF8C75)
Head size6.8 cm bud, opens to 9–10 cm
Petal count32 petals (typical)
BreederDümmen Orange
Stem length50, 60, or 70 cm
Vase life12–15 days, properly conditioned
Stems per bunch25 (Magnaflor pack)
Sold inQuarter Box (125 stems) or Half Box (300 stems)
OriginMagnaflor own production, Cayambe, Ecuador (3,200m altitude)

Best for

Beach and tropical destination weddings, sunset palettes, summer event work in coral and salmon, and any recipe where the color needs to read confident from across a room. The open-cup form also wires cleanly for crown and corsage work where coral is the brief. Build the warm range from our wholesale rose range.

Pairs beautifully with

Care notes

Re-cut at 45° under running water; first hydration in 95–100°F water with preservative, then hold at 34–38°F. The open-cup form means Amsterdam reaches peak quickly — order tight if you need the bud stage, give it a day if you want full open. Moderately ethylene-sensitive; standard cooler discipline applies. Coral tones read warmer under tungsten and cooler under LED — check against venue lighting.

What working pros say

"Amsterdam is the coral that doesn't apologize. Bright, real, and it stays that way — clients can match a bridesmaid swatch and trust it."

— Wedding floral designer, San Diego (10 yrs experience)

"Tropical brief, sunset palette, Amsterdam goes in. The open form reads as a statement bloom, which is why it earns a focal slot."

— Event florist, Miami (12 yrs experience)

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Wholesale pricing on this variety and the full 114-variety catalog is private to approved florists. Apply for access — most are approved in under 30 minutes during business hours.

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About the farm

Grown at 3,200m in Cayambe, Ecuador.