Orange Crush

A clean, citrus-bright orange with no red undertow — sunlight orange, not sunset orange. That distinction matters in the cooler: where Nina smolders toward red at the petal base, Orange Crush stays uniformly vivid from edge to center, which is why it photographs truer in daylight events and reads cheerful rather than dramatic.

The grow story

Grown at 3,200 meters in our own production fields in Cayambe, Ecuador, where the Andes do the work a greenhouse cannot fake. The intense high-altitude light drives pigment production all day; the sharp cold of the mountain nights slows respiration and locks that color into a thicker petal. The result is an orange that arrives saturated and stays saturated — lowland-grown oranges are usually the first color in the box to fade. Each cut is hydrated, graded, and cold-packed within 48 hours.

At a glance

Best for

Summer events, citrus and tropical palettes, daytime corporate work, and retail bouquets that need shelf presence from across the store. Orange Crush carries 50 and 60 cm grades — a bouquet and centerpiece rose by design, with the 50 cm grade pricing high-volume retail work efficiently. Build the brights from our wholesale rose range.

Pairs beautifully with

• Nina (deep tangerine) to fake a sunset gradient with two varieties
• High Yellow Flame (yellow bicolor) for citrus-bowl energy
• Mondial (white) to give the orange breathing room
• Hypericum for berry texture in warm tones
• Ruscus for clean structural greenery

Care notes

Re-cut at 45° under running water; first hydration in 95–100°F water with preservative. Store at 34–38°F. Bright oranges show petal-edge dehydration before darker colors do — keep hydration loops short between cooler and bench. Moderately ethylene-sensitive; standard cooler discipline applies.

What working pros say

"Orange Crush is my grocery-account hero. It's the bunch customers see from the next aisle, and it still looks retail-ready on day ten when I rotate stock."

— Retail florist, Midwest (11 yrs experience)

"For daytime brand events I need an orange that doesn't shift amber in photos. Orange Crush is the only one I've carried that matches the swatch the client approved."

— Event designer, Southern California (7 yrs experience)