Farm-direct wholesale flowers,
delivered across Florida.
We own the farm. We own the trucks. Nobody stands between our roses and your cooler.
Most wholesale flowers in Florida change hands three or four times before a florist sees them. Farm to exporter, exporter to importer, importer to wholesaler, wholesaler to you. Every hand takes a margin, and every stop is a chance for the cold chain to break.
We removed the middle. Magnaflor grows its own roses on its own farm in Cayambe, Ecuador, at 3,200 metres. They are cut to order — after you place the order, not before — flown out within days, and delivered to Florida shops in our own refrigerated trucks, cold the whole way.
One supplier. One cold chain. One invoice.
Why altitude matters
3,200 metres above sea level.
Cayambe sits on the equator at high altitude, which is the single reason Ecuadorian roses look the way they do. Cold nights slow the bloom, so the stem thickens and the head grows heavy. Twelve hours of direct equatorial sun, every day of the year, means no seasonal weakness.
The result is a rose with a head the size of a fist on a stem that holds it upright. Vase life runs 10 to 14 days across our varieties, and 14 to 16 days on the reds, when the cold chain is never broken.
Ours is never broken. We control it from the field to your door.
Three ways to receive your flowers
Florida direct delivery. Our own refrigerated trucks bring boxes to your shop. You get a text about 30 minutes before arrival so someone can meet the driver. Delivery window 9 AM to 5 PM.
Miami trucking hand-off. For buyers outside Florida. We deliver your boxes at temperature to your carrier at our Doral pickup location — Logiztik Alliance, our logistics partner. Your trucker takes it from there.
Order-ahead pickup in Doral. Order online, collect a pre-packed box at the same Doral location, skip the delivery fee. Open seven days, 7 AM to 2 PM.
Switch between them any time. No commitment, no contract.
Where we deliver in Florida
South Florida
- Miami
- Coral Gables
- Doral
- Fort Lauderdale
- Hollywood
- Coral Springs
- Parkland
- Deerfield Beach
- Margate
Palm Beach County
- Boca Raton
- Delray Beach
- Boynton Beach
- Lake Worth
- West Palm Beach
- Palm Beach Gardens
Treasure Coast
- Stuart
- Vero Beach
Central & West Florida
- Orlando
- Tampa
- Sarasota
- Naples
- Fort Myers
- Jacksonville
We run our own refrigerated route through South Florida and deliver statewide.
Don't see your city? We deliver across Florida — tell us where you are.
What we carry
114 farm-direct varieties.
Roses from our own farm — standard, garden, spray and tinted. Hydrangeas, specialty stems, fillers and greens from partner growers we've worked with for years and can name.
Every variety on our site lists its breeder, its farm and its altitude. Almost nobody in this industry publishes that, because almost nobody knows it. We know it because we grew it.
How it works
Apply once. Three steps, about 60 seconds. Most florists are approved within 30 minutes during business hours.
Order by the cutoff. Monday delivery — order by the previous Wednesday, 10 AM. Wednesday delivery — order by the previous Friday, 10 AM. Your portal shows a live countdown to the next cutoff, so you always know how long you have.
Cut to order. Nothing sits in a cooler waiting for a buyer. Your order is cut on the farm after you place it — so the vase-life clock starts on your bench, not weeks earlier in someone else's inventory.
No minimum. Order one box or a full pallet. No membership fee, no annual commitment.
What farm-direct actually changes
The variety you spec is the variety that ships. Resellers substitute when they run short, and you find out when the box opens. We grow it, so we know what we have.
The cold chain has one owner. Every handoff between companies is a chance for temperature to slip. Fewer hands, fewer breaks, longer vase life on your bench.
Provenance you can repeat to your client. When a bride asks where the roses came from, "Ecuador" is an answer. "Grown on our supplier's own farm in Cayambe, 3,200 metres, cut to order for this event" is a reason to book you.
A price that isn't stacked. Every intermediary adds a margin. We removed them, and you keep the difference.
Frequently asked questions
- Do you deliver wholesale flowers throughout Florida?
- Yes. We run our own refrigerated route through South Florida — Miami, Fort Lauderdale, Boca Raton, West Palm Beach and the surrounding cities — and deliver statewide including Orlando, Tampa, Jacksonville, Naples and Sarasota.
- Is there a minimum order?
- No minimum and no membership fee. Order a single box or a full load.
- How fresh are the flowers when they arrive?
- They are cut to order on our farm in Ecuador after you place the order — not pulled from standing inventory — then flown out and delivered in refrigerated trucks. Vase life runs 10 to 14 days across our varieties and 14 to 16 days on the reds when the cold chain is unbroken.
- When do I need to order by?
- For Monday delivery, order by the previous Wednesday at 10 AM. For Wednesday delivery, order by the previous Friday at 10 AM. Your portal shows a live countdown.
- Can I pick up instead of having it delivered?
- Yes. Order ahead online and collect a pre-packed box at our Doral pickup location — Logiztik Alliance, our logistics partner — open seven days, 7 AM to 2 PM.
- Do you supply florists outside Florida?
- Yes, through the Miami trucking hand-off. We deliver your boxes at temperature to your carrier in Doral and they take it from there.
- Do I need a business licence?
- Magnaflor is a trade-only wholesale programme. Anyone can browse the catalog; pricing and ordering require an approved business account.
- What flowers do you grow yourselves?
- Our roses are grown on our own farm in Cayambe, Ecuador. Hydrangeas, specialty stems, fillers and greens come from named partner growers.
Florida first. Then everywhere.
Florida is our first direct-delivery state because it's where we're headquartered. New York, California and Texas follow the same model as we scale. If you run a shop in Florida and you're tired of buying flowers three hands removed from the field, apply for an account. It takes about a minute.
Apply for wholesale access