Farm-direct flowers.
From origin to your floor.
The U.S. wholesale flower platform built on our branded Ecuadorian roses and the world's best partner growers. Nationwide. AI-powered. Operating where flowers actually come from.
Origin source.
Our branded rose program.
At 3,200 meters in the Cayambe region of Ecuador, our branded rose program cultivates premium long-stem roses under standards we set, with cultivation calendars we control and post-harvest handling we manage end to end.
That's why our Freedom comes graded the way it should. Why vase life is consistent. Why standing-order clients stop second-guessing what's in the box.
See Our Rose Program
Curated
partner growers.
For hydrangeas, fillers, foliage, greens, seasonal flowers, and specialty blooms — we partner with vetted growers across the Ecuadorian and Colombian highlands, working under cold-chain standards equivalent to our rose program's standard.
One supplier. One cold chain. One invoice. No unnecessary intermediaries.
How Ordering Works
Real-time delivery,
live on the map.
The first wholesale flower platform with real-time delivery tracking. See your driver's route. Get notified when boxes are 30 minutes away. Know exactly when to be at the dock.
Industry-first. Built for florists who plan tight.
Learn More
How it works.
Four steps from application to fresh delivery at your door.
Apply
3-step signup wizard, ~60 seconds. Most florists approved in under 30 minutes during business hours.
Browse
Full catalog with your wholesale pricing and personalized recommendations based on your order history.
Order
Add to cart, choose delivery mode (Florida direct, Miami trucking, or Doral pickup), checkout. No phone calls.
Track
Real-time delivery tracking. Notifications when boxes are 30 min away. Verified cold chain end to end.
114 varieties. One supplier.
WHERE IT GROWS · WHERE IT GOES
Our branded roses
Our Ecuadorian rose program
Grown at 3,200 m in Cayambe, cut to order and held cold all the way to your cooler.
See how they're grownRefrigerated delivery
Farm-direct across Florida
We're farm-direct. Refrigerated delivery across Florida, and nationwide from a single box.
Where we deliverWholesale flowers,
the way it should be.
Apply in under a minute. Approved florists place their first order the same business day.
Apply for Wholesale Access