Hearts

The red that opens its heart. Hearts takes the saturated red territory of Freedom and reshapes it into a 60-petal garden form — a cupped bloom that unfurls into layered, ruffled depth instead of holding a formal spiral. In a market where red roses all read as the same valentine cliche, Hearts is the red that reads as a love letter in a different handwriting: romantic, textural, and unmistakably garden-grown in character.

The grow story

Grown at 3,200 meters in our own production in Cayambe, Ecuador, high in the Andes. Red garden forms demand the most from a plant: deep anthocyanin saturation across sixty petals of surface area. The cold Andean nights bank that pigment layer by layer while the slow high-altitude cycle gives each petal the wall thickness to survive the open form's exposure in transit. Each harvest is cut, hydrated, graded, and cold-packed within 48 hours of leaving the block.

At a glance

Best for

Valentine's programs that want to outclass the standard dozen, anniversary and proposal work, dark romantic weddings, and editorial red stories. Hearts elevates a red recipe the way a garden rose always does — by making it look chosen rather than default. 50 cm for compote and bowl designs; 60 cm for bouquets. Complete the red range from our wholesale rose range.

Pairs beautifully with

• Freedom (valentine red) for the standard-form supporting mass
• Red Panther (black-shadowed crimson) to deepen the dark end
• Explorer (garnet red) for the tonal middle step
• Spray Rose Red to scatter red at a smaller scale
• Eucalyptus Silver Dollar for gray-green relief

Care notes

Re-cut at 45° under running water; first hydration in 95–100°F water with preservative, then hold at 34–38°F. Plan around the open: Hearts needs two to three days to reach the layered face that justifies it. The open cup is more fragile than a spiral — build it last and transport supported. Moderately ethylene-sensitive.

What working pros say

"Valentine's used to mean fifty identical dozens. Now my premium tier is Hearts and it sells out first — same red, completely different flower."

— Retail florist, New Jersey (19 yrs experience)

"For proposals I always pitch Hearts over a standard red. When it opens on day three it looks like the relationship is going well."

— Studio florist, Nashville (6 yrs experience)